Shooting a brand film is broken down into three phases: pre-production, production, and post-production. Keep in mind that videos can be time and resource-heavy to produce, so it’s best that you have everything in order before proceeding to prevent any delays.
Identifying your target audience is key to creating effective video content. Consider this as the beacon that guides your marketing messages. Knowing who they are and how they think will help you deliver your narrative arc and communicate your brand in a way that will resonate with them.
Each video you produce needs to have a specific goal to make it actionable. Segmenting content gives you an outline to follow with your video content strategy, allowing you to address your target audience’s every need throughout the marketing funnel. The “help, hub, hero” strategy, pioneered by Google via YouTube, is an effective methodology for segmenting content.
JAW Media specializes in the production of high-quality video projects and strategy of any type and any style. From corporate videos to events and short ads, we’ll produce it for you. JAW Media is a video production company based in South Yorkshire, with close links to Doncaster, Sheffield & Leeds. We’ll help you on every step of the way to the final produced product. We pride ourselves on providing positive ROI and expert video marketing strategy.
You have found the agency you have been looking for! A new breed on insight lead video production with results at its core. Give us a call on 0330 043 0179 for an informal chat about what we can offer you business.